Bluewoo is AI-native HR for small businesses in Switzerland, Germany, and Austria. Built in Switzerland, designed for HR managers who want their week back.
Our Mission
Small-business HR managers spend a third of their week answering the same questions: vacation balances, parental leave, expense rules, policy lookups. We think that work should answer itself.
Bluewoo gives HR teams the conversational AI assistant — HeyBlue — that enterprise platforms charge ten times more for. Your team asks HeyBlue, gets instant answers grounded in your policies, and you stop being the helpdesk.
1–150
HR teams we serve
CH
Swiss-hosted infrastructure
24
Languages supported
Our Values
We strip away complexity. Every feature must earn its place by making work genuinely easier — never harder.
AI is embedded in every workflow to handle repetitive work so your team can focus on what matters. Copilot and agents do the heavy lifting.
Your data is yours. Swiss hosting, GDPR compliance, and encryption are the foundation — not afterthoughts.
Great software should not require a consultant to set up. We build tools that any team can adopt from day one.
Why Bluewoo
AI is woven into every HR workflow — from time-off routing to policy Q&A to closing-the-loop on policy gaps. Intelligence is the foundation, not an afterthought.
Your data stays in Switzerland or Germany — among the world's strictest privacy jurisdictions. Full GDPR compliance is built in from day one. EU/EFTA residency available on request.
When a question reveals a policy gap, HeyBlue surfaces it, drafts the fix, routes it for approval, and closes back to whoever asked. Q&A becomes governance.
Whether you are a 10-person team or a 150-person company, Bluewoo scales with you. Same security floor, same feature set, transparent usage-based pricing.
Founder

Founder
Building Bluewoo to give small-business HR teams the tools enterprise platforms charge ten times more for.
Bluewoo is operated by CX-Advisory, headquartered in Luzern, Switzerland. We combine Swiss precision engineering with cutting-edge AI to build HR software small businesses can truly rely on. Our infrastructure runs on Swiss and European data centers by default — with EU/EFTA residency on request. Your data stays in jurisdictions you choose, with the strongest privacy protections as standard.
No platform fee for 1–5 users. CHF 3 per user per month for 6–50. Usage at our cost + 15%. No hidden margins.
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